During an AS IS workshop, we got to know and understand the perspective of the owners and managers, and then interviewed 10 employees (about one fifth of the total). After analysis and synthesis, we sent an online questionnaire to all employees (all responded), which was used to validate the qualitative results and reconstruct the personas. Based on the assessed needs, pain points and opportunities, we conceptually designed a performance-based incentive and bonus scheme tailored to them. Then, as an episode of a year-long retreat, we held a simulation for the full circle: in 6 teams, they experienced the dimensions and effects of the designed incentive and bonus system in cooperative and competitive games with ping-pong balls, using scoring logics.