Exploring the value of understanding customer perspectives in service design, the article by Sára Gurály advises businesses to adopt the mindset of their potential customers. It highlights the importance of aligning services with customer experiences for enhanced business success.

László Ágoston explores the crucial role of segmented customer relations in service design. He emphasizes the importance of understanding customer perspectives and tailoring services to enhance customer experiences, leading to improved business outcomes,

Highlighting the importance of customized customer interactions in business, the article explores parallels with aviation and taxi services to emphasize viewing every product as an integral part of the entire service journey. This approach, as László Ágoston details, significantly influences the overall customer experience from beginning to end.

On 3 February, as part of the K&H Innovathon, Kamill Koszo and Sára Gurály talked to startups about the planning steps before entering the market: stepping back, understanding the (potential) user context, and the importance and dimension-changing effects of thinking in terms of product rather than service focus.

A conversation about post-digital marketing, service design and how today's expectations are to make shopping an experience at every point, both online and offline.

Zsófi & Kamill together with Norbi Gaál (Fintechlab) shared their thoughts on the challenges, joint efforts and results from the past one year working together on managing change. 08. 10. 2020.

Design research in urban projects 
Sára & Laci talked about urban design project experiences and summed up The Hunyadi Market Hall meet project - Service Design Day conference, Budapest, 08. 10. 2020. 

Internal innovation - MAYA for services
Sára & Laci introduced the MAYA (Most Advanced Yet Acceptable) publication - Service Design Day conference, Budapest, 08. 10. 2020. 

We talked to Kamill Kószó, co-founder and design strategist of meet, about the place of service design in technology projects. Beyond technological innovation, what can determine the success of a product and whether we are aware of the banking sector's customer reality.

"In the third episode of PD stories, we talked to László Ágoston, a prominent representative of the increasingly important design field of service design."

A conversation about what service design is, its relationship with UX, and how empathy can be useful for business.