MKB Bank
Premium segment strategy
qualitative research
connected services
Design Research
connected sector
Supporting the creation of a new premium segment strategy
A new premium segment strategy was a major focus of the business strategy, and we immersed in customer reality as a first step.
our work
By speaking with as many different types of customers as possible, whether online or offline, we explored what premium actually means (from a client perspective), what expectations are associated with it, and also which improvements are needed along the way, and what untapped opportunities are there.
Using the patterns, personas, and insight bank established through this collaborative process, the creation of a new strategy for premium segments has begun.
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let's meet for a coffee!
László Ágoston
co-founder, business design consultant
let's meet for a coffee!