After deeply understanding the concerns, fears, positive and negative experiences of parents with children about going to the doctor, we quantified and validated the results with quantitative research. We also interviewed in parallel physicians to understand what push and pull factors contribute to joining private care and in connection with private medical practice.

The research was followed by preparing the entire future experience journey (divided into each persona), developing a communication brief, and creating the UX wireframe that guides the development of the new website. We are still working on the project, the practice is expected to open in the second half of 2021.