Allee
Reconsider the Allee brand positioning
design reserach
branding
connected services
Service Design
connected sector
retail
We formulated Allee’s USP, defined the brand’s tone-of-voice, and set future development goals based on a new mission.
problem
Changing market conditions - the opening of a nearby competitor’s mall, the viral situation and the boom in online commerce - have prompted Allee Shopping Center to consolidate its position among the malls with a positioning strategy based on its strengths.
our work
We mapped the customer reality to find the core values ​​of the Allee that we could build on: during the research, we conducted online interviews with customers, talked to visitors, held a co-creation workshop in the middle of the shopping mall, and used quantitative research tools. 

As part of the process, we held several workshops with our client to get to know the internal needs, we analyzed the plaza market to see the market trends, to ensure we develop the positioning strategy by connecting all perspectives.
solution
Based on the research results, together with our client, we formulated Allee’s USP, defined the brand’s tone-of-voice, and set future development goals based on a new mission.
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let's meet for a coffee!
Kamill Kószó
co-founder, design strategist
let's meet for a coffee!