meet perspectives

Andrews

Value Proposition Design for a cyber security startup

design research

value proposition

go2market strategy

connected services

Service Design

connected sector

IT startup

our team

László Ágoston

We believe that this cybersecurity service will be among the best ones in human-centeredness and being able to translate between IT professionals and business decision makers.

problem

Andrews IT Engineering Ltd is a successful '20 years old startup' dealing with firewall services and webhosting. In the past few years they started to develop a complex cybersecurity product of their own, planning to step into the global cybersec market. They were looking for a design consultant team to help them on the way of creating a service that really supports clients with various background and needs.

our work

Together with the project team we conducted a design research with existing and potential clients mapping out how do they relate to cybersecurity, what are their main desires, fears and points of reference when thinking about investing into products and professional partners in this area. We also made a desk research on the global cybersecurity market and its best practices, and we defined a universal persona set and the mainstream job-to-be-done's of potential clients.

Then we stepped forward to the concept creation phase, defined a segmented value proposition and business modell, the brand of the new product and developed a customized go-to-market strategy for the firm.

solution

The new SOC (Security Operations Center) service will launch in 2022 globally. We believe that this cybersecurity service will be among the best ones in human-centeredness and being able to translate between IT professionals and business decision makers.