Neumann Labs
Segmented communication support
connected services
Design Research
connected sector
Support segmented communication for a new at-home HPV testing device.
Neumann Labs launched an innovative at-home testing device and wanted to develop an online communication strategy to reach their target group through segmented messages.
our work
we talked to several women to understand how they feel about HPV and cervical cancer, testing at home and visiting a gynecologist. We also asked them to test the new device and share their experiences with us. With this knowledge we were able to define different attitude sets (personas) whom Neumann Labs could reach on different platforms via different messages.
we shared all our findings with Neumann Labs' communication agency and provided them guidelines that helped them develop a successful online marketing campaign. The campaign led to selling even more devices that they eventually planned.
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let's meet for a coffee!
László Ágoston
co-founder, business design consultant
let's meet for a coffee!