Zsófia Rét
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co-founder, design strategist
I've always been an explorer. Observing multi-layered reality around me and interacting with people guided me to  become a researcher, communication expert and coach. I started as a quantitative research expert, two decades ago I was digging deep to understand what mental barriers block or slow the spread of internet usage in Hungary. Later my focus stayed on information society, but I turned to qualitative methods. More than 10 years ago I became a coach, and later I started to deal with mentoring socially innovative entrepreneurs and startups. Then 8 years ago I met design thinking & service design, and it integrated everything I was working on. 

Listening to people, mentoring innovative projects and understanding businesses made me a conscious, strategic designer. 
service design
design coach
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