Telekom
Business proposition design for Magenta 1 - 2020-2021
design research
value proposition
lifecycle model
A new family lifecycle model that will enable Telekom to deliver contextually relevant offers and, driven by flexibility and a distinct service experience,
problem
In the evolution of integrated service (FMC), Magenta1 is in the fifth redefinition, which Telekom wanteds to renew this time with a family focus.
our work
In the discovery phase, we interviewed customers and potential Magenta1 households and familiessubscriber families across the country for 2 months - looking for how Magenta1 could better respond to the needs of families. Based on the research, we worked with a 25-person project team (“virtual squad”) to develop the elements of the new service, define the business proposition and value proposition - and support internal acceptance.
solution
One of the key outcomes of the project is a family lifecycle model that will enable Telekom to deliver contextually relevant offers and, driven by flexibility and a distinct service experience, make a shift towards families in Magenta1 and its communications.
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let's meet for a coffee!
Kamill Kószó
co-founder, design strategist
let's meet for a coffee!