"we found out that they do understand the system but are a bit scared of losing their job and not motivated enough to recommend Telekom Account to customers"
problem
Telekom developed an online selfcare account (Telekom Account) but faced a problem when its sales reps did not try to convince customers to register their account.
our work
Telekom first asked us to do a training for sales reps but after talking to them about the whole concept, we found that they do understand the system but are a bit scared of losing their job (as digital solutions can replace them) and not motivated enough to recommend Telekom Account to customers.
solution
We introduced 'TeleCoin', a community currency which could be earn by registrating Telekom Accounts. For these TeleCoins sales reps could purchase coupons for everyday needs and extras (more holiday, extra breaks, etc).
problem
our work
solution
