To optimize online processes, we first conducted research among Euroleasing and other leasing companies' customers and those considering vehicle purchases. We aimed to understand what information various user types (personas) were interested in, in what format and at what point in the journey these pieces of information were relevant to them, and any preconceptions or obstacles people encountered regarding vehicle leasing.

Working in collaboration with Euroleasing's internal stakeholders and a UX team, we developed an ideal digital information architecture for the user personas defined by the research. Subsequently, we supported the creation of the first round of wireframes, followed by their usability testing, iteration, and finalization. In the project's second phase, while representing user perspectives, we also facilitated the work between the UX team and Euroleasing's marketing, product and IT department. Besides handing over the completed materials, we concluded the project by discussing potential development opportunities beyond the website and possibilities for measurement and monitoring.

Also worked on this project: Alexandra Román, Miklós Szabó (and the MSKTRS UX team - Bence Bohati, Sengnirane Chounramany, Tamás Jóbai)