First, we visited UPC customers with members of the project team in Budapest and rural areas UPC customers who have shown their assets, explained the purchase and connection process and their overall experience. 

Following this research we prepared the UPC device purchase journey, customer personas, and together with the UPC's project team we came up with solutions answering their pain-points and desires, while making sure that feasibility and viability are also taken into account.

Since UPC was just before the Vodafone merge moment, there was no implementation phase as far as we know it. We hope that during the merge negotiation the UPC and Vodafone teams could align their processes easier on this area. 

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